01 — Build
Custom website and app development, built in Philadelphia
Designed and hand-built on the platform your team can actually run. We’re a Philadelphia studio building on WordPress, Next.js, Shopify or HubSpot CMS — with SEO structure, tracking and conversion thinking baked in from the first wireframe.
What’s included
What a custom website build includes
Custom WordPress
Hand-built themes, blocks and plugins. Editable by your team, and still passing Core Web Vitals a year later.
Next.js & headless
React front ends on Vercel for sites that need speed, dynamic content or hundreds of programmatic pages.
Custom web apps
Portals, calculators, booking tools, dashboards and internal tools built around how your business actually runs.
Ecommerce builds
Shopify and WooCommerce storefronts with taxonomy, merchandising and checkout designed to convert.
UI/UX & design systems
Interface design, motion and a component library, so the build looks like the comp because we drew the comp.
Migrations & replatforms
Off a page builder or a dead agency site. Redirects mapped, rankings held, nothing quietly dropped.
How it runs
The sequence.
STAGE 01
Discovery
Goals, audience, competitors and what the current site is costing you, ranked by impact.
STAGE 02
Architecture & design
Sitemap, page structure, keyword mapping, wireframes, then full UI design. You approve before a line of code.
STAGE 03
Build
Development on a live staging URL you can watch, with weekly check-ins and written notes.
STAGE 04
QA & launch
Speed, schema, accessibility and device testing, then launch with tracking live from hour one.
What you get
Deliverables.
- Full design files in Figma, yours to keep
- Production site on your hosting and your accounts
- CMS your team can edit without calling us
- SEO foundations: schema, sitemaps, metadata, redirects
- Analytics and conversion tracking configured
- Handover walkthrough and written documentation
- 30 days of post-launch fixes included
Who it’s for
A good fit if…
- Your current site was built by someone who's gone
- You're on a page builder that's slow and impossible to edit
- You need something custom a template can't do
- You're launching and want it right the first time
- You're moving platforms and can't afford to lose rankings
Investment
What it usually costs.
STARTER SITE
$7,500
from
Five pages, custom design, SEO foundations, tracking and CRM connected.
FULL BUILD
$14,000
from
Larger sites, ecommerce, custom templates, design system and migration.
CUSTOM APPS
Scoped
per project
Portals, calculators, booking tools and internal tools priced against the spec.
Fixed scope and fixed price before anything starts. Ranges are a starting point — you get an exact number in the proposal after the first call.
Questions
Straight answers.
Most marketing sites run four to eight weeks from kickoff to launch. Custom apps and large ecommerce builds run longer, and we give you a date in the scope before you sign.
Depends on who is editing it and how dynamic it needs to be. If your team publishes weekly, WordPress usually wins. If you need speed at scale or programmatic pages, Next.js does.
Yes. Your domain, your hosting, your repository, your accounts. Nothing is licensed to us.
Yes, and we will flag anything in it that is working against conversion before we build on top of it.
Most marketing sites land between $7,500 and $20,000 depending on page count, custom functionality and whether you’re migrating. Ecommerce and custom apps are scoped separately. You get a fixed number before anything starts, not an hourly estimate that drifts.
Yes, and it’s the part most rebuilds get wrong. We map every existing URL, match it to its replacement, and deploy 301 redirects at launch. We also keep the page structure and content that’s already earning traffic rather than rewriting everything for the sake of it.
We can do both. We build custom themes and blocks rather than stacking a builder on a template. Builders make the first month easy and the next three years slow. If you already run one and it’s working, we’ll tell you honestly whether replacing it is worth the money.
Less than you’d think. Bring your logo, any brand assets, and a rough sense of what the site needs to make happen. We handle sitemap, keyword mapping, wireframes and copy direction as part of discovery.
Ready to scope it?
Thirty minutes on a call and we’ll tell you the scope, the price and the date.